Behind the Scenes: A Day in the Life of Scantraxx's Marketing Manager


Meet Verena, the marketing manager at Scantraxx. With a lot of experience in the work field, she is one of the key persons within the record label. Let’s get to know the working life of our marketing manager!

How did you end up at Scantraxx?
Like a lot of other Scantraxx employees, I started out as an intern back in 2019. I moved to the Netherlands with the goal of working in the music industry, and with a love for Hardstyle, I was super excited when I got the internship. 
After my internship, I finished up school and worked at Q-dance for a bit before the pandemic really hit, but luckily Scantraxx had a job opening for the position of Junior Marketer around the same time, and ever since, I’m back! 

What does a typical workday look like for you?
I always start work at 8 a.m. In the first hour before most of my colleagues come, I do tasks that require focus, such as copywriting, answering emails, advertising, etc. I’m the most creative in the morning, so I like doing creative tasks such as coming up with new content or promo ideas. After lunch, we mostly go for a small ‘rondje’ with the team to get a fresh mind. In the afternoon, I create release plans, do content planning, do promo mails, and keep our website up-to-date. 

We also have a lot of meetings, and I’m in constant contact with our artists to help them with any marketing-related questions, annoy them to send me content, or arrange and create content, interviews, and stuff like that with them. Scantraxx also sometimes hosts events (such as our two recent events during ADE), where I’m responsible for the marketing.

Together with Mika, our social media manager, and Roy, our creative, we come up with new content ideas and produce them together. We have regular meetings to brainstorm new ideas and see how we can implement them in the best way.

Started as an intern now she's here

What are your main tasks?
I’m in charge of the overall marketing, advertising and content strategy of Scantraxx. And of course everything I mentioned above! 

What is your favorite thing to do?
I really enjoy working with our artists and team to come up with new creative ideas and concepts to promote our music and artists. I also really enjoy copywriting and find advertising super interesting as the options are literally endless! 

What is your most valuable memory with Scantraxx to this day?
All the events we did were super special. Even though it is always a super stressful period leading up to them, being at the events and seeing everything we worked super hard for as a team comes together is extremely rewarding.
Also, our team trip to Ibiza this April is something I’ll never forget. We shared a lot of personal talks together, had fun, danced into the night and just had an amazing time! 

What's your favorite Scantraxx track?
There’s a lot, but a special one is definitely Harder State of mind by D-Block & S-te-Fan.


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