• Hey Demi, first of all: Happy New Year! How are you doing?

I’m doing great. The last few months I’ve been very busy with new music and plans. I think it’s a fresh way to start the new year. 

• You just dropped your latest single Activate, awesome track! Can you tell us a bit about it, what’s the story behind it?

At the end of last year, I thought maybe it would be cool to turn around my workflow. Instead of just making a track and working with the theme of that track, why not come up with a cool theme and create the track? So that’s what I did! And this will definitely not be the last track in that theme.

I came up with the idea to work with Artificial Intelligence. It had to sound as if a computer made it, in a good way obviously haha! I’ve added glitchy/robotic sounds to give you this futuristic feeling.

I know this track needed a lot of drive with a very catchy melody because I wanted to play it for the first time in Switzerland. The response was amazing! Couldn’t wish for a better crowd.  

For the clip and artwork, I found a designer who helped me create the Artificial Intelligence look. I showed him the track and he immediately started to make something cool in 3D, which ended up in me editing the whole video clip. Everything fell in place.

• You recently posted a backstage clip on your Instagram feed. What does that mean?

That’s right! I had this idea to create a backstage setting and right before I enter the stage, I step into a digital world, using the cloth as some sort of portal, which made my laptop & phone glitchy/trippy. Eventually, one second of the “Activate” clip was shown.

It’s supposed to be a continuous storyline, so see it as a teaser for the track & theme together.

The backstage location itself was not easy to fix since every party in Holland is cancelled. But I managed to find one: Poppodium Duycker. Shout-out to them!