The track's success thanks to TikTok made us rethink our release marketing strategy. With regular social media posts reaching less and less people, TikTok but also Instagram Reels get picked up by the algorithm more and more. When looking at our Instagram insights, 90% of the people reached are non-followers, and 41% of the total content reach comes from Reels. 

With Reels and TikTok, marketers can reach people way beyond their engaged followers. With the right, attention-grabbing content, non-followers can be turned into followers, and eventually even consumers. We learned that these platforms require a lot of trial and error and that your regular marketing strategy most likely won't work. We played around with content a lot to find out what works for us, and we are still learning. Both TikTok & Reels are heavily driven by trends and trending audio. While not every trend fits Scantraxx as a brand, we try to think outside the box when it comes to applying trends and making them ours. 

We truly believe in short, attention-grabbing content being the future of social media marketing and we are excited to adapt to that!