TikTok has stirred up the social media game massively. Launched in 2017, the platform is now a fixed tool in every marketer's pocket. While some still find it hard to figure out how to use TikTok in alignment with their brand goals, others are on top of their TikTok game and reach thousands of new customers daily.
We at Scantraxx got hit by the power of TikTok by surprise, we got to admit. In 2019, Scantraxx founder DJ The Prophet released Wanna Play?, which at that point was just a regular release. It was not until one year later, that the track went viral on TikTok. At its peak moment, more than 250.000 videos used the Wanna Play? audio, doing challenges, dances, and other crazy things.
The track going viral on TikTok also massively impacted all other streaming and download platforms. At the moment, Wanna Play? has more than 41 million Spotify streams, making it The Prophet's most successful track ever.